The Business of Podcasting featured in The Brand Journalism Advantage Podcast

July 13, 2015PodcastStevePodcasts0

Donna Papacosta, co-author of The Business of Podcasting, was a guest on the July 13 episode of The Brand Journalism Advantage Podcast, hosted by Phoebe Chongchua. You can hear the podcast in the player below, or on the TBJA website.

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book interview, brand journalism, business of podcasting, donna papacosta, phoebe chongchua, podcast

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Two of the pioneers in podcasting have joined forces to co-author The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web.

The book is , for instant purchase and download.

The authors are Donna Papacosta of Trafalgar Communications, host of the popular "Trafcom News Podcast" and an internationally known trainer and seminar leader; and Steve "@PodcastSteve" Lubetkin, founder of Professional Podcasts , one of the first podcast production companies and now a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads.

Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting describes the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.