About Donna and Steve

Donna Papacosta

Donna Papacosta is the owner of Trafalgar Communications, which is based in Toronto. A former systems analyst and magazine journalist, Donna has combined her love of communications and technology into a thriving independent practice since 1985.

In 2005 Donna launched the Trafcom News Podcast, one of the first business-related podcasts in Canada. Since then she has expanded her expertise in both social media and multimedia, and helps clients integrate these tools into their communications plans. Today she writes, produces multimedia content, consults, speaks and runs workshops and Web-based seminars in North America and Europe. Since the mid-1990s Donna has been designing and delivering training in various business-communications topics. Participants rate her highly for her ability to share knowledge in a fresh and energetic way. She has been consistently named an all-star speaker at the IABC world conference.

In 2014 Donna began teaching part-time at Sheridan College in Oakville, Ontario (Audio Journalism), and at the University of Toronto’s School of Continuing Studies (Digital Communications Strategy and Social Media).

Donna is an active member of the International Association of Business Communicators (IABC) and is past chair of the IABC/Toronto chapter Professional Independent Communicators group.

A dual U.S.-Canadian citizen, Donna holds a Master’s degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University.

Steve Lubetkin

Steve Lubetkin is managing partner of The Lubetkin Media Companies, an award-winning producer of documentary style radio, TV and other multimedia content distributed over the Internet as podcasts.

A seasoned technology futurist, Steve was one of the first journalists to use portable computer technology in the field when he reported on a Grateful Dead rock concert in 1977. He has included an email address on his business card since 1988. He is a senior fellow and advisory board member of the Society for New Communications Research, a global nonprofit 501(c)(3) research and education foundation, think tank, and public service organization, dedicated to the advanced study of the latest developments in new and emerging communications tools and technologies such as digital, social media, and mobile, and their effect on business, culture, and society.

A nationally published writer and photojournalist, he is a member of the Online News Association, Radio & Television Digital News Association (RTNDA), National Press Photographers Association, the Society of Professional Journalists, and the Professional Photographers of America. Since 1996, he has written “CompuSchmooze,” a technology column in the Jewish Community Voice of Southern New Jersey (www.jewishvoicesnj.org), and since 2014, he has been the New Jersey and Philadelphia editor for GlobeSt.com, a commercial real estate news website, and a contributing editor to Real Estate Forum, its sister print publication.

He is Accredited in Public Relations by the Public Relations Society of America and is a member of PRSA’s prestigious College of Fellows, and currently serves as vice president of digital technology for the Philadelphia Chapter of IABC.

Steve holds an MBA from the University of Phoenix/ONLINE and a BA in Spanish and Philosophy (dual major) from Monmouth College (now Monmouth University), West Long Branch, NJ.