Sign up here for information about The Business of Podcasting

We’re very excited you are interested in our book, The Business of Podcasting. Just fill out this brief form, and we will add you to our mailing list for updates on the book, conversations about the book’s contents, news about book signings and seminars, and lots of other cool stuff.

s this format for content production is growing, some brands have become interested in the value that podcasting can bring to their business. Podcasting allows brands to communicate to a captive audience. With lifestyle on-the-go, the power to have the podcasting on demand allows companies and brands tell their story anywhere at any time, which helps to establish authority in your industry and create advocates brand along the way.podcast plan. For marketing strategies, you can contact cannabis marketing agency and get their help.

As in other platforms where you can generate content, determines who will be your target audience the same way as for SEO reviews take the engagement of your views. So you will head the topics that are interesting to them. The duration of the podcast will be determined by the matter that is generated and interaction with the listener. Try out different times and formats to analyze which more successful with your listeners.

Regular content provides long way to keep people connected with your brand. Write guidelines for issues not sound repetitive.

Link the podcast to your blog or other social channels to increase the recah and participation with your community.

You can use podcasting to assume a greater engagement to your current and potential customers, providing an email address associated with the podcast where people can respond directly to the content. This will also give you material for new content. In the next episode you can answer questions or deal with the feedback you received.

Invite specialists, will bring new content and increase the audience. Search to associate who has the same target audience to create an episode together.

If you do not have a budget to get started your own Podcast, you can work with existing podcasts. Agree with them to create specific content for the brand. For example, a cookie company hires a comedy podcast known for its target audience to talk about funny stories that each member has with the brand. In this way , listeners develop their relationship with the brand and entertains with funny stories about cookies.

As this format is still little known , few brands seek such partnerships. Therefore, podcast listeners are not saturated with brands that seek to promote their actions. Hence, listeners give more attention to the contents made ​​for companies. This format tends to have a very interesting return on investment for companies interested in marketing online.