The Business of Podcasting featured on Kentucky.com, Lexington Herald-Leader website

September 28, 2015PodcastSteveOur book in the news0

Ann Marie van den Hurk is a columnist for Kentucky.com, the website of the Lexington, KY, Courier.

The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional got featured on Kentucky.com, the website of the Lexington Herald-Leader. Ann Marie van den Hurk, a public relations counselor and columnist for the paper, interviewed Steve about the book and trends in podcasting.

ann marie van den hurk, kentucky.com, lexington herald-leader, lubetkin, mind the gap pr, podcasting, trends

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Two of the pioneers in podcasting have joined forces to co-author The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web.

The book is , for instant purchase and download.

The authors are Donna Papacosta of Trafalgar Communications, host of the popular "Trafcom News Podcast" and an internationally known trainer and seminar leader; and Steve "@PodcastSteve" Lubetkin, founder of Professional Podcasts , one of the first podcast production companies and now a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads.

Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting describes the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.