“Reading The Business of Podcasting was a pleasure … The book is a great blend of practical business and technical advice about the value, pitfalls and practical realities of producing a podcast series for money, not love (well, okay a bit of love is okay). For seasoned podcasters who have the chops to tell great stories with strong audio, the book will give you insights into turning your passion into at least a part-time paycheque. Professional communicators will find the text a great starting point to enter the podcast business, from a technical point of view. Anyone with an interest in the now re-emerging podcast market will find the book a concise, readable and practical guide to a medium that has been around for over a decade and feels brand new to a market ready (finally) for the pleasures of anywhere audio. Donna and Steve have been doing this since the early days of podcasting, and and it shows in their nicely chosen case studies.”
– Wayne MacPhail, president, w8nc inc.
Wayne MacPhail is the president of w8nc inc. He has been a print journalist and online content creator since the early ’80s and was the Director of Southam InfoLab for newspaper chain Southam Inc. He has also created content for most of the major online networks in Canada and is a published playwright and book author and has taught online journalism at a number of Ontario colleges and universities. Wayne is also the Director of Emerging Media for rabble.ca.