the business of podcasting book

November 16, 2015 0

Steve interviewed on the “Excellence Expected” Podcast

Steve talks about with Mark Asquith, host of Excellence Expected, the #1 Small Business Podcast out of the [...]

September 1, 2015 0

Cartoonist Rob Cottingham sharing The Business of Podcasting cartoons one a week

Cartoonist Rob Cottingham, whose artwork graces [...]

Two of the pioneers in podcasting have joined forces to co-author The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web.

The book is , for instant purchase and download.

The authors are Donna Papacosta of Trafalgar Communications, host of the popular "Trafcom News Podcast" and an internationally known trainer and seminar leader; and Steve "@PodcastSteve" Lubetkin, founder of Professional Podcasts , one of the first podcast production companies and now a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads.

Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting describes the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.