Martin Waxman is president of Martin Waxman Communications and host of the Inside PR Podcast. A widely published author, educator, and speaker, he is the chair-elect of the Counselors’ Academy of the Public Relations Society of America, a past president of the Canadian Public Relations Society’s Toronto Chapter, and a member of the South by Southwest Interactive Advisory Board.
When I first saw that Donna Papacosta and Steve Lubetkin were writing a book on podcasting, I thought the text would read like a fireside chat, as if they were telling me a story filled with personal anecdotes, ideas and helpful advice. And that’s exactly what they do. The Business of Podcasting is chock full of useful tips on why podcasting is such an effective communications vehicle and how to approach podcasting from a business perspective. Highly recommended.