Testimonial for the book: Paul RJ Muller, host of the “Caffination” Podcast

July 30, 2015PodcastSteveOur book in the news0

Paul RJ Muller

Paul RJ Muller is the host of the Caffination Podcast, “home of the well-caffeinated geek,” based in Philadelphia.

I have to say I love the book. Too often business books fall into one of two piles. Dry reads with lots of boring information or Smarmy tactic books.

This book goes on a shelf, for being both a fun read and very useful information. This isn’t a get rich-quick scheme, this is how to put in the work and make podcasting work for you!

I love it!

Doing things the right way is always hard work, but it doesn’t have to be boring. Seriously good read.

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Two of the pioneers in podcasting have joined forces to co-author The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, which focuses on the business aspects of producing audio programs for the Web.

The book is , for instant purchase and download.

The authors are Donna Papacosta of Trafalgar Communications, host of the popular "Trafcom News Podcast" and an internationally known trainer and seminar leader; and Steve "@PodcastSteve" Lubetkin, founder of Professional Podcasts , one of the first podcast production companies and now a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads.

Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting describes the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.